Deepak Puri is the Founder and CEO of Intellificial, formerly QualityArc, a Melbourne-based quality engineering and technology consulting firm. He brings more than 32 years of international experience in QA, testing, consulting, and enterprise transformation, and has advised CXOs on enterprise Quality strategy, QA governance, and large-scale transformation delivery. Under his leadership, Intellificial has won seven major industry awards, including CRN Fast 50, AFR Fast 100, and the Financial Times APAC Fast 500. Deepak is also recognised for his thought leadership in Quality engineering, including Cost of Quality modelling, Business Value Driven Testing, and Testing as a Service as an outcome-based sourcing model. His experience includes QA governance for a $27M technology program, QA review and governance for a $250M+ finance transformation program, and program management across multiple large and complex enterprise initiatives.